Our Story
Safa Essence Sdn. Bhd. was born from a simple yet profound mission — to create beautifully crafted Islamic essentials that blend tradition, elegance, and everyday practicality. Founded by individuals who deeply value modesty and spiritual purpose, our journey began with the vision of offering Muslim women timeless pieces that support and celebrate their faith, identity, and lifestyle.
What started as a humble dream soon blossomed into a carefully curated collection of telekung, prayer mats, and umrah wear — each piece designed with intention, comfort, and spiritual meaning. We believe that prayer should feel peaceful, that modest wear should feel graceful, and that every item you own should feel like it was made just for you.
Our Values
Purposeful. Practical. Faithful.
we value simplicity, intention, and respect. Every product we create is guided by a desire to support women in their daily spiritual and personal journeys — with care, comfort, and modesty at heart. We don’t believe in fast trends or fleeting designs. Instead, we focus on thoughtful details, practical use, and pieces that feel meaningful — whether it’s your daily prayerwear or something special for Umrah.
Why Choose Us
Thoughtfully designed. Practically made. Genuinely yours.
Modesty with Purpose
Our designs prioritize coverage, comfort, and ease — not just for aesthetics, but to support your spiritual routines with intention. From telekung to Umrah sets, everything is crafted to make modest dressing effortless and dignified.
Comfort You Can Trust
We use soft, breathable, and carefully selected materials that are gentle on the skin and suitable for extended wear — whether you’re praying at home, traveling, or performing ibadah. Functionality is always part of the design.
Local Brand, Real Values
As a Malaysian brand, we understand and celebrate the needs of Southeast Asian Muslim women. We don’t aim to overpromise — just to offer consistent, dependable products you can rely on every day.
Soft Grace, Everyday Devotion
Rosy Pink Noor Set
Embrace your femininity with the Rosy Pink Noor Set — a gentle blend of elegance and modesty. This lightweight abaya and khimar set flows beautifully with every step, offering full coverage, breathable comfort, and a subtle charm that’s perfect for both prayer and daily wear. A graceful choice for those who love softness in spirit and style.
What Our Customers Say
Your words inspire us to keep doing better.
“I bought the Black Noor Set for Umrah and was honestly surprised by how breathable it was, even in the heat. The khimar flowed beautifully without being see-through, and the abaya gave me full coverage without feeling heavy. Simple, elegant, and so practical.”
“Elegance Meets Function”
“The Teal Islamic Prayer Mat and Moonlit Telekung are now my go-to for daily solat. The prayer mat is cushioned enough for long sujud, and the telekung fits just right without slipping. It’s the little things like this that make a difference.”
“Softest Telekung I’ve Owned”
“Got the Rose Blush Telekung as a birthday gift for my mum and she teared up when she opened it. The color was beautiful in person, and the material felt luxuriously soft. Thank you for making products that truly feel meaningful.”